To the left is a
picture of a Neanderthal and me, socializing at the Archaeological Museum of
Asturias, in Northern Spain.
In this article, on page 26, Reid explains that Neanderthals used symbols through cave art to communicate. Now, people use words as symbols to express thought. Reid shows the complexity of language by alluding to Derrida’s theory of deconstruction, on page 33. Derrida’s theory suggests that words are subjective; and content changes, based on the reader’s reaction to a word.
Dr. Jasmine, in his Critical Introduction to Literary Theory class at Dixie State, introduces Derrida's deconstruction by explaining that
words can trigger different mental images. I will have a unique image for bat, perhaps based on the association I used when I learned the word bat. Also, bat could mean an animal or baseball equipment.
In terms of Derrida's concept of binary oppositions that Reid mentions, Dr. Jasmine used the example of a zombie. A zombie would not exist without the opposites, or binary oppositions, death and life. People grasp the concept of a zombie because of the contrast of two words.
Writers have influence, socially and technologically through rhetoric shared through New Media, or the internet. Reid's article is an example of a response to the dialogue about scholarly writing that accumulates because of people's access to the web. Reid says, “We can regulate many of the
external sources of information, though obviously they are not entirely within
our control either (35).” External sources of information can mean the sources people use to research.
New Media creates dialogue among scholars that will clash with other scholars' associations with words. Since language is fluid, based on a Deconstructionist perspective, writers have to make text as simple as possible to communicate something without suggesting underlying meaning. Deconstructionists, and I'm sure Reid, will tear the text apart to explain that the text means something different than what the words say because of the way people cognitively respond to those words. However, New Media provides a way for people to interact with society and act based on rhetoric, whether or not a text is able to have a concrete meaning.